Local SEO agency · Australia
Be the business people find first, in your own suburb.
SEO Mates ranks Australian businesses where their customers actually search: the first page of Google for their town, their suburbs and their services, built one suburb at a time. National reach, local specialists.
Plain-English reporting every month. No lock-in contracts.
What we do
Four ways to get more local customers
Everything we build is measured the same way: did a real person in your area contact you?
Local SEO
Service pages, suburb pages across your whole city, answers Google and AI can quote, local links and citations. From AU$297 a month, no lock-in.
Our core service →Website design
Fast, clear websites built to rank and to convert: Core Web Vitals in the green, one job per page, a phone number you can’t miss.
See how we build →Leads for tradies
Local sites we own that already rank, sending calls and requests to one tradie per area. Two weeks free, then a set price per real enquiry. No monthly fee.
Check your area →AML/CTF software
Simple compliance software for accountants, real estate agents and law firms covered by Australia’s Tranche 2 rules. AU$99.90 a month.
See the software →
How local search works
Google ranks local businesses on three things. We work on all three.
Google’s own documentation says local results are based on relevance, distance and prominence. Most agencies only touch the first one.
Relevance WHAT YOU DO
Does your profile and website clearly say what you offer and where? We write service pages and suburb pages that answer the exact search, not a generic “about us”.
Distance WHERE YOU ARE
How far you are from the searcher, or from the suburb they typed. We build a real page for each suburb you serve, so you show up across your whole city, not just one street.
Prominence HOW KNOWN YOU ARE
Mentions in local directories and news, links from other sites, reviews. We run a steady citation and link program; your reviews stay in your hands, with a simple routine we hand over.
Source: Google, “How to improve your local ranking on Google” (Business Profile Help). Rings are illustrative, not weightings Google publishes.
Interactive
What is a better position worth to you?
Move the sliders. The estimate uses industry-average click-through rates by Google position and your own numbers.
Your numbers
Click-through rates are typical industry averages for organic positions 1 to 20. Your results depend on your market, reviews and website. We use this to set targets, not to make promises.
Search has changed
One answer, written for Google, for voice and for AI
People no longer only type into Google. They ask their phone, read the answer box, or ask an AI assistant who to call. We write every page so it can be found and quoted in all three places.
Search engine optimisation. Ranking in Google and Bing results and the map pack for the terms your customers type.
Answer engine optimisation. Being the direct answer in featured snippets, “People also ask” and voice assistants. Short, factual, well-structured answers.
Generative engine optimisation. Being the business that ChatGPT, Gemini and Google’s AI Overviews cite when someone asks for a recommendation in your area.
Interactive
Is your business ready for local search?
Tick what is true today. Eight questions, no email required.
Most local businesses we audit start between 2 and 4. Every unticked line is a job we do in the first month.
Get the full audit, freeWebsites that rank and convert
Fast enough for Google, clear enough for a customer on a phone at 11 pm
Google measures real users’ experience with Core Web Vitals, and uses it in ranking. Every site we build is tested against the three thresholds below before it goes live.
How long until the main content is visible. We serve self-hosted fonts, sized images and no heavy page builders.
How quickly the page reacts when someone taps. Minimal scripts, no third-party widgets fighting for the thread.
Nothing jumps while loading, so the “Call now” button is where the thumb expects it.
How we work
From audit to enquiries, in plain English
Free local audit
We check your website, your listings and the three competitors above you for your top searches. You get a written list of what is holding you back.
Week 1Plan and fix the basics
Speed and technical issues fixed, name and address made consistent everywhere, tracking set up so every enquiry is counted, first service pages live. You get the Google profile checklist.
Weeks 2–4Build and publish
Suburb pages in priority order across your city, answers to the questions your customers ask, and links from local sources.
Months 2–3Report and improve
One monthly report with the numbers that matter: positions, calls, forms. No jargon, no 40-page PDFs.
Every monthWhere we work
Australia-wide, one suburb at a time
Local search is decided at suburb level, so that is where we work: your whole city, one suburb at a time, in the capitals and in regional centres alike.
Searches happen inside a radius, not a state
Someone in Granville with a burst pipe is not comparing you with a plumber in Brisbane. They see the three closest, best-reviewed options. We make sure you are one of them for every suburb you actually drive to.
Questions we get asked
Straight answers
What is local SEO?
Local SEO is the work of getting a business to appear in Google when someone nearby searches for what it does: searches like “plumber Parramatta” or “electrician near me”. On the website side it means a page for each service, real pages for the suburbs you serve, content that answers customers' questions, technical health and links from local sites. That is what SEO Mates does; your Google Business Profile completes the picture and stays yours, with a checklist from us.
How long does local SEO take to work?
Technical fixes and the first service pages are live in the first month. First page-one positions for less competitive suburb searches usually appear within two to three months; competitive metro trades take four to six, then keep compounding as more suburbs are covered. We set a target position for each service and area and report against it monthly.
How much does it cost?
Local SEO is a monthly service, priced on how many services and areas you want to rank for and how competitive they are. Every plan starts with a free audit and a written quote. There are no lock-in contracts. Our “Leads for tradies” service is different: you pay per enquiry, after a free two-week trial.
What is the difference between SEO and “Leads for tradies”?
With local SEO we rank your website and profile, and the results belong to you. With Leads for tradies we have already-ranking local sites, and we send the enquiries they receive to one business per area. SEO is a long-term asset; leads are the fastest way to get the phone ringing this month.
Do you guarantee first position?
No, and we would be careful with anyone who does: Google does not sell organic positions. What we do guarantee is honest reporting, a clear plan, and work that follows Google’s guidelines, so results last.
Do you work outside the capital cities?
Yes. Regional and country towns often have less competition and faster results. We work with businesses anywhere in Australia; everything is done online and in writing.
What is AEO and GEO, and do I need it?
AEO (answer engine optimisation) means being the direct answer in Google’s answer boxes and voice assistants. GEO (generative engine optimisation) means being cited by AI tools such as ChatGPT or Google’s AI Overviews when someone asks for a recommendation. Both come from the same thing: clear, factual, well-structured pages. We include them in every local SEO plan, at no extra cost.
Free local audit
Tell us your service and your area. We’ll show you what the top three are doing that you aren’t.
A real audit, written in plain English, within two business days. No obligation.
- Where you rank for your top five searches, suburb by suburb
- The service and suburb pages you are missing, against the top three
- A speed test of your website on a phone
- The three fixes that would move the needle first, plus the Google profile checklist
