Multi-location SEO · Australia
Multi-location SEO: one real page per location, one plan for all of them.
Three clinics in one city, branches in three cities, or a franchise with thirty territories: the structure is the same. A hub that lists the locations, a real page for each one, suburb pages around each that point to the nearest, and service pages written once. No copied pages, no fake locations, nothing Google filters.
Quoted on the number of locations. No set-up fee. GST not applicable.
- Locations hub — every location listed, with a map and the nearest-location logic.
- One real page per location — what is true only there, with its own suburb pages pointing to it.
- Service pages written once — linked from every location, never duplicated.
- Structured data per location — so Google knows which page belongs to which profile.
In one paragraph
What multi-location SEO is
Multi-location SEO is local SEO done for a business with more than one place: each real location gets its own page, with its own address, hours, people, photos and the suburbs around it; the service pages are written once and linked from every location; a hub lists them all; and each location has its own Google Business Profile, verified by you. Google then has a real page to show for each suburb search instead of one generic page competing for all of them. The mistakes are always the same: one page listing every city, location pages that are copies with the name swapped, and locations that don't exist. The price follows the number of locations and the size of each city.
Good for: clinic and practice groups, gyms and studios, trades and services with several depots, retailers with several stores, and franchise networks.
Three shapes of multi-location
Same structure, different plan
| Example | How the site is built | How it is priced | |
|---|---|---|---|
| Several locations in one city | A dental group with three clinics across Brisbane; a gym with two sites in Melbourne. | One website. A hub page for locations, one real page per location (address, hours, team, photos, parking), and suburb pages around each location that point to the nearest one. | One city plan (Capital or Metro) plus a per-location amount for the extra pages and listings, quoted on the audit. |
| Locations in several cities | An electrical contractor in Sydney and Newcastle; a physio with rooms in Adelaide and Mount Gambier. | One website, one section per city, each with its own service and suburb pages. Never one page that lists every city. | One plan per city at that city's band (Regional, Capital or Metro), with shared content costs taken out. |
| Franchise or network | A cleaning franchise with 25 franchisees; a mobile mechanic network. | The brand site carries the locations hub and one page per franchisee, written for that territory; franchisees who run their own site get a plan for it, pointing back to the brand. | Quoted on the number of territories; the audit sets the order (busiest territories first). |
City bands: Sydney, Melbourne, Brisbane are Metro plans; see pricing for every band.
Interactive
Plan your location pages
How many locations, how many services and how many suburbs around each: the planner shows the pages the site needs, in what order, and how long the build takes at a normal pace. Arithmetic, not a quote.
Your business
Order: busiest location first, then the rest by demand. The free audit confirms the structure and the written quote comes with it.
What we fix most often
Six multi-location mistakes Google punishes
- One page that lists every city. “We serve Sydney, Melbourne, Brisbane and Perth” is a sentence, not four pages. Google has nothing to rank for any of them.
- Location pages that are copies with the suburb swapped. Doorway pages. Google filters them and sometimes the site with them.
- Locations that don't exist. A virtual office or a mate's address to get a profile in another suburb. Google removes the profile and the trust goes with it.
- One Google profile for all locations. Each real location needs its own, with the matching page on the site.
- Two locations fighting for the same suburbs. Without deciding who owns which suburb, both pages rank worse than one would.
- Franchisee sites copying the brand site. Same content on thirty domains. The brand loses, the franchisees lose, and nobody can tell why.
Questions about multi-location SEO
Straight answers
How does multi-location SEO work?
Each real location gets its own page, with its own address, hours, team, photos and the suburbs around it, and the service pages are written once and linked from every location page. Google then has a real page to show for “dentist Chermside” and a different real page for “dentist Carindale”, instead of one generic page competing for both. The locations hub lists them all; the suburb pages around each location point to the nearest one.
One website or one per location?
One website, almost always. Separate sites split the links and the authority you earn, and they tempt people into copying content between them, which Google filters. The exception is a franchise where franchisees own and run their own sites; then each site gets its own plan and points back to the brand site.
Can the location pages share the same content?
The service descriptions can; the location pages cannot. A location page needs what is true only there: the address and how to find it, hours, the people, photos of that site, the suburbs it serves and what is different about them. A page that is a copy with the suburb swapped is a doorway page, and Google treats it as one.
What about Google Business Profiles for each location?
Each real location should have its own profile, verified by you. We don't manage profiles, so we give you the checklist (one per location, same name format, the right address, the right categories) and we build each location page to be the website the profile links to. Service-area businesses with no shopfront use service areas on the profile instead of an address; the checklist covers that too.
How do you price multi-location SEO?
Several locations in one city: that city's plan (Capital from AU$1,497 or Metro from AU$1,997 a month) plus a per-location amount for the extra pages and listings. Locations in several cities: one plan per city at its band, with the shared content costs taken out. Franchises: quoted on the number of territories. Every case ends with a written quote with one number on it; there is no set-up fee and GST is not applicable.
Do franchises rank the brand site or the franchisee's site?
Both, for different searches. The brand site ranks for the brand and for the territories it has real pages for; a franchisee's own site ranks for its suburbs if it has real pages for them. The worst outcome is both sites competing with the same copied content. We set which site owns which searches before writing a page.
How do you avoid the location pages competing with each other?
By giving each one its own suburbs and its own words. Two locations ten minutes apart both want “physio near me”, but one gets the suburbs on its side of the river and the other gets the rest, and the suburb pages point to the nearest location. The report shows which page ranks for which search, so cannibalisation is visible the month it starts.
How long does it take with several locations?
The first location follows the normal timeline (4–6 months to first page-one positions in a competitive metro trade). Each additional location is faster, because the service content, the technical work and the brand's links already exist. The audit sets the order, usually busiest location first.
Free multi-location audit
See which of your locations rank, which don't, and why.
Tell us your trade, your locations and the cities. Within two business days you get a written audit per location, the structure we would build and the quote. No sales calls: everything in writing.
- Where each location ranks for its top searches, suburb by suburb
- Which location pages exist, which are missing and which are copies
- Whether your locations compete with each other
- The Google profile checklist per location, and the written quote