Local SEO blog
Local SEO, explained for Australian business owners
What moves a suburb ranking, how to build pages Google doesn't filter, and what to do first. Written from the local sites we run ourselves, with sources where there are numbers and none where there aren't.
AI and search AI and local SEO: what AI Overviews and chat assistants change for a local business
How AI Overviews and chat assistants answer local questions, what they quote, and what a local business should change on its site: direct answers, prices, markup.
Strategy Digital marketing for tradies: what to do first, second and never
Marketing for tradies in the right order: Google profile, a site with job and suburb pages, reviews, then SEO, ads or leads. What to skip and how to tell what pays.
Strategy Google Ads for tradies: when it pays, when it burns, and how to set it up so it pays
When Google Ads makes sense for a tradie, when it burns money, and the setup that makes it pay: exact keywords, job pages, negatives, a capped budget.
Content How to find local keywords for your suburbs: the research a small business can do in an afternoon
Local keyword research without a paid tool: Search Console, your Google profile, autocomplete, customers own words. What gets a page and what to skip.
Ranking How to improve local SEO rankings: 12 fixes, in the order that moves a suburb ranking
Twelve fixes that lift a local ranking in Australia, in the order we apply them on the suburb sites we run: profile, pages, speed, reviews, links. What to skip.
Basics The 9 local SEO mistakes we see most in Australian small businesses (and the fix for each)
The local SEO mistakes we find in nearly every audit: a Services page, templated suburb pages, a fake address, no prices, bought links. Each with its fix.
Basics Local SEO vs SEO: the difference, and which one your business actually needs
Local SEO vs organic SEO in plain English: what each ranks for, where the results appear, what the work is, and how to tell which one an Australian business needs.
Links and listings NAP consistency and citations: what they are, why they matter, and how to fix yours in Australia
NAP is name, address, phone, the same everywhere Google finds you. What a citation is, why mismatches cost rankings, and how to fix yours in Australia.
Content Tradie website design: 8 things to get right (and 5 that don't matter)
What a tradie website needs to rank and get the job booked: job pages, suburb pages, prices, real photos, live reviews, tap-to-text, speed on 4G. And what to skip.
Service-area businesses How to rank a service-area business in multiple suburbs: city pages that work
No shopfront, customers across the city: how a tradie or mobile business ranks in suburbs it has no address in, with city pages Google does not filter.
Ranking Local SEO ranking factors in Australia (2026): what actually moves a suburb ranking
The local ranking factors Google documents, what the website controls, and what we see move suburb rankings on the local sites we run in Australia.
Strategy What businesses need local SEO the most (and which ones don't)
Which Australian businesses get the most from local SEO, which get little, and how to tell which you are before you spend a dollar.
Basics Why local SEO matters for Australian businesses, in plain English
What local SEO actually does for an Australian business, why the suburb is the unit that matters, and what it costs to ignore it.
New guides are added as they are written. If you want the audit instead of the reading: free local audit.